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Honda Civic 2016 Web Campaign

Realfeel was contracted by creative agency Leo Burnett to render the latest model Honda Civic, which was to be featured on the Honda Civic website.

The lighting and reflections on the car needed to look as though it was photographed in a studio. It also needed to look good from all angles, because the viewer can rotate the car in 360 degrees, as an “Object VR”.

We provided 7 different colour variations which needed to be as accurate as possible, according specifications provided by Honda.

Below is an example of the resulting interactive image. Click on the image and drag left or right to rotate the car.